insightsFrom data to decisions that truly matter.
VWA Insights brings your data together, recognises what is happening, helps you understand why, and translates that into concrete improvements for your organisation and your clients.
Combined from
Detected signal
Sharp drop in organic traffic on /solutions.
Why does this matter?
This page contributes 32% to the pipeline and is down 18% compared to last week.
Which promise is under pressure?
Promise: 'Always relevant insights that give direction.' Impact: reduced visibility and top-of-mind presence.
Recommended action
Update the content, strengthen internal links, and reactivate the campaign on relevant search terms.
Evidence quality
High
Why an ordinary dashboard is not enough.
Dashboards show data. But data without context rarely leads to action. VWA Insights links data to needs, promises, experience, and evidence. That way you discover not only what is happening, but above all what to do about it.
Our own standard
The VWA Relevance Standard
Data only becomes valuable once it's clear what to do with it. That's why VWA Insights never judges signals in isolation: our own Relevance Standard looks at how what your customer needs, what your organisation promises, what the customer actually experiences and what the data proves fit together. That turns data into a well-founded next step — not just a report.
Our view on relevance: four fixed perspectives
Need
Promise
Experience
Evidence
Four perspectives. One well-founded recommendation.
An ordinary dashboard
- Shows individual metrics without context
- No explanation of why something matters
- Hard to translate into action
- Many tools, little insight
- Data stays data
VWA Insights
- Links data to your goals and promises
- Shows what matters and why
- Generates concrete actions and recommendations
- One platform, all relevant signals
- From data to decisions that grow
Live data from your platforms
Integrated with Google Analytics 4, Search Console, Microsoft Clarity, Meta, and LinkedIn. One platform, no more separate systems.
More about data integrationsAI reports and advice
Monthly smart insights with concrete growth actions, generated based on your data and your strategic focus.
View sample reportPrivate and secure
All connections via OAuth, tokens encrypted on our servers in the Netherlands. Read access only; your data stays yours.
About privacy and securityChoose the level that suits you.
From a free introduction to full self-service. All levels see the same dashboards; you choose how much you want to do yourself.
Free
Getting started
+ 500 trial credits (one-time)
See all your dashboards, up to 1 month back. AI advice starts at Insight.
Start freeInsight
See what is happening
200 credits/month included
Full visibility into your history, with monthly AI advice.
Request accessAction
Steer what is happening
1,500 credits/month included
Publish yourself and run campaigns (uses credits).
Request accessGrowth
Accelerate what is happening
5,000 credits/month · fixed, more custom work = Grow/Enterprise
Advisor + premium AI, for those who want to scale structurally.
Request accessNot sure which level fits? Feel free to get in touch.
Ready to go from data to decisions?
Schedule a short demo or request access right away.
What is happening in online marketing
Editorial news, practical tips, and product updates. From data to decisions that truly matter.
Insufficient data on the effect of pre-selection in sustainable delivery options
There are currently no concrete research data available on consumer behavior regarding sustainable delivery and the influence of pre-selection by webshops. Thuiswinkel.org does have a #shopresponsible strategy, but does not publish figures on choice behavior.
LinkedIn: your best performing posts on the dashboard
This way you discover faster which content resonates with your target audience, which messages generate the most interaction and where opportunities lie to perform even better. This way you discover faster which content resonates with your target audience, which messages generate the most interaction and where opportunities lie to perform even better. Just like on Facebook, you can sort the posts by engagement or by date. And do you want to view the original post? Then you simply click through via the link to LinkedIn.